Arizona Business Council for Alcohol Education

ABC is the first company to be certified by the DLLC and to offer CERTIFIED Liquor Law Training in the State of Arizona.

ABC is a nonprofit organization whose training personnel has had previous employment and direct experience with the Arizona Department of Liquor Licenses and Control.

Robert Anderson - Instructor

Robert Anderson former Assistant Director of the Department of Liquor Licensing and Control is a 40 year veteran of the Beverage Industry. He spent 25 years with Arizona Beverage as Director of Sales, Marketing and Public Relations and 15 years with Castle Leisure Group Scotland as a successful restaurateur. He is an accomplished communicator and brings a positive attitude and tireless energy to serve the best interests of the industry. He Studied Business Studies at Glasgow College of Building & Printing, Glasgow. He was also the in-house trainer with a certification in TIPS (Training for Intervention Procedures).

Jerry (Jake) Jacobsen - Instructor

During his 42-year career with wholesale/distributor Hensley Beverage Company, Jake assumed various positions within the company. He started as a keg delivery driver and eventually through hard work and dedication earned his way to sales managing off-premise and on-premise teams, and became a national account manager for the state. During his last 15 years, Jake served as an Account Manager for all Spring Training facilities, all Arizona Sports Teams, Sky Harbor Airport, music venues and managed multiple charity events for Hensley.

Jake naturally fit into each assigned role creating a genuine and trusted partnership with every account by providing excellence in service and building long-lasting relationships. He knew instinctively, “By approaching your clients with the right attitude and focusing on their success as opposed to just your own, you will make a connection based on mutual respect and trust.” (Dalecarnegie.com) Jake attended Dale Carnegie Leadership Training Course in 2000 and was given an opportunity to be a coach for the next graduating class. He continues to implement these principles every day in his training and life.

Jesus Altamirano - Instructor

Jesus Altamirano upon his retirement of 12 years with the Arizona department of liquor licenses and control and a 22 year law enforcement career made the decision to share his expertise by training in the area of Title 4 liquor laws. 
Jesus is a highly respected individual among the alcohol industry, as well as in the community. He was the recipient of the Howard Adams Memorial Award in 2002 for exemplary service to state government, as well as being recognized both locally and nationally for his service to state government. During Jesus’s excellent academic career, he attained a Bachelors degree in Business Administration, a Master of Education and recently obtained his Doctorate in Organizational Studies with an emphasis in curriculum. As a police officer of 22 years, Jesus maintains his membership of the Fraternal Order of Police. Jesus is also an AZ P.O.S.T. certified Police officer, and an AZ P.O.S.T. Instructor.

© Arizona Business Council for Alcohol Education